Bye Bye Dry Hair

What do we say to dry hair?


Dry hair can be caused by a number of factors; genetics, medication or something as simple as the weather.  From my experience as a hairstylist, hair is often dry and damaged from the abuse of styling.

As a hair and makeup artist I work with models that are constantly having to deal with this problem. Styling products and heat are damaging and used everyday can become a big problem for any hair. It’s part of my job to find answers and products to help rescue and repair these precious locks. It’s also a personal problem of mine and has been for years. My hair has always been dry and brittle, it’s the nature of having curly hair and now it’s grey and coloured which has added another level of dryness and frizz. Because of this I would always struggle growing it as the ends would just snap off and it would look unhealthy. It was only when I started to use conditioning treatments and leave in treatments that this stopped. Now it is under constant repair so my hair can grow strong and healthy.

Dry brittle hair is dry, dull, frizzy, full of split ends and lacks lustre in appearance. There’s also a more problematic side effect—it can lead to premature hair breakage and can cause hair loss in some cases. Keeping your hair in good condition is vital for the long-term health of your hair and thanks to Phyto there’s help on hand to fix dry hair. So here I’ve broken down the problems and chosen my favourite products that will repair and care for you hair. Through using the correct products you really can rescue your hair and bring it back to health.

Dry and brittle hair routine

Step 1 – Pre-shampoo

Baobab Oil is a luxurious, multi-purpose oil that can be used on hair, scalp, and body to nourish, regenerate and protect. 99% botanical, it’s a unique blend of some of the most beneficial oils nature has to offer. The fast-absorbing formula is heavy on benefits yet so lightweight, you can use it daily to keep hair soft, shiny and disciplined and also provides sun protection for hair.


Step 2 – Shampoo

Exceptional Shampoo transforms into a luxurious, indulgent foam that gently cleanses even the most delicate, brittle hair, providing ultimate repair and nutrition. The formula features our botanical keratin that works like a filler to fill in the gaps in the cortex. It also delivers complete nourishment and restores the hydrolipidic film. Hair regains its strength and elasticity.

Step 3 – Masks & Conditioners

Exceptional Mask – A mask that penetrates to rebuild and regenerate each hair fibre, restoring elasticity and strengthening hair to renew it with ultimate softness, suppleness, and shine. Even the driest, most porous hair is renewed, regaining exceptional silkiness and suppleness. In a short time, strength and elasticity improves.

Step 4 – Leave-in treatment

Phytokératine extrême cream is an exceptional cream that protects against heat and penetrates to rebuild and regenerate each hair fibre, restoring elasticity and strengthening hair to renew it with ultimate softness, suppleness, and shine.

“PHYTO products are specially formulated to treat hair from the scalp to the ends, thanks to complete rituals that respect its true nature. Nature and plants are at the heart of PHYTO formulations”

Thinning and devitalised hair routine

Step 1 – Shampoo

Phytodensia Shampoo acts on both the scalp and the morphology of the hair fibre to regain the voluptuous hair of your youth. Sulphate-free, this delicately foaming shampoo. Gently cleanses the hair fibre leaving it looking more beautiful, revealing newfound volume, lightness and softness.


Step 2 – Masks

Phytodensia Mask – With its light, fluid texture, this mask acts on the hair fibre, giving body and substance to the hair without weighing it down. Hair feels revitalised, full of body and voluptuous.

Step 3 – Leave-in treatment

Huile Soyeuse is as light as a serum and as potent as an oil. This ultra-lightweight, beautifying oil delivers serious moisture to dry, fine-to-medium hair with incredible softness and dazzling shine. 98% natural.

“Natural, botanical ingredients represent over 60% of the composition of PHYTO products and may make up to 100% of their formula.”

Severely damaged hair routine

Step 1 – Shampoo

Phytokeratine Shampoo – This hyaluronic acid shampoo helps replenish the moisture content of weakened and damaged hair while repairing the appearance of past damage caused by heat styling, over-processing and other environmental assaults. The most brittle, straw-like hair will be dramatically transformed. Hair regains inner softness, suppleness and shine.

Step 2 – Masks

Phytokeratine  Mask is a deep-conditioning mask that combines intense hydration and deep-down repair to restore the original health and beauty of heat-damaged and over-processed hair. The most brittle, straw-like hair will be dramatically transformed. Hair regains inner softness, suppleness and shine.

Step 4 – Leave-in treatment

Phyto 7 is infused with seven plant extracts. This weightless leave-in conditioner instantly hydrates, smoothes and protects fine to medium textured tresses while preventing frizz and split ends. The formula absorbs instantly, leaving hair protected, flawless, silky soft and illuminated with shine.


“PHYTO favours protective and recyclable packaging.”

Step 5 – Styler

Moisturising Styling Cream is a deep-conditioning cream for textured hair that is extremely dry, porous, damaged, or brittle. It delivers nutrition, protection, resistance and beauty; creating soft, lustrous and beautifully defined styles. Perfect for most styles other than curls.

Phyto Pro Curl Energising Cream has gel-cream formula that supports, defines, and activates curls with incredible softness and shine. Curls remain smooth and frizz free with touchable body, bounce and curl memory.


“PHYTO’s mission: to create a tailor-made botanical solution for each hair care need.”

By Wendy Turner


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